Who I am:
I’m an interior designer, business owner, and coach for established interior designers who are ready to build profitable, systemized firms.
I started my design business 15 years ago, in the middle of a recession. I had a degree in Psychology from Michigan State and an AAS in Interior Design from Harrington College of Design in Chicago, but no safety net and no playbook. I built the firm from scratch, learned every hard lesson the slow way, and grew it from a one-woman operation into an eight-person team serving clients nationwide.
For years, I was fully booked and completely overwhelmed. I loved design, but I hated the chaos. In 2018, I made a pivotal decision to step out of day-to-day designing and focus on running the business. That shift changed everything. I refined our pricing, contracts, marketing systems, hiring processes, and operational structure. The firm scaled. The team leveled up. The stress dropped.
At the same time, my personal life expanded in beautiful ways. I got married. My wife and I became foster parents to a one- and three-year-old, and later adopted them. They’re now four and seven. We bought our dream home. We spend summers at our family cabin back east to escape the Arizona heat.
My biggest flex is this: my business can and does run without me when needed.
I never miss school drop-offs or pickups. I work in-office one day a week. I take real time off. The firm thrives because of the systems we built and the team I trust.
At the heart of everything I do are a few core beliefs:
Functionality + ROI
Every design and business decision should work hard for you.
Boundaries by Design
The right structures create true freedom.
Sustainability + Values
Success should never come at the cost of the our health, joy, or integrity.